What Australian Fashion Retailers Can Learn from Zaras...

What Australian fashion retailers can learn from Zara’s product management process to improve their business Australian fashion retailer these days are facing a huge struggle by selling over-priced clothes. However, the globalization has poked Australian retailers to found themselves in the midst of an international fashion invasion, while the markets found themselves starstruck on the attractiveness that international retailers offer. The condition of Australian fashion retailers have been under-serviced and underwhelmed when it comes to fashion choice, especially in affordable variety (Wells 2013). There are only numerous fashion labels are available to dress 23 million people. In addition, the price cannot be compared to international brands’; the volumes produced by big international retailers like Zara and HM are to service global market, unlike Sportsgirl or Country Road who produce much smaller volumes. This does not conclude that Australian fashion retailers will not survive in the near future, although it does make some of them to stand on their toes. Domestic retailers are forced to turn around their fashion clothes much faster to avoid the merchandise cannibalizing by Zara. On the other side of the card, for being fast fashion, Zara may also meet its peak of a slower consumption. Consumers have now become aware of the impact of fast-fashion that may harm environments and work ethic. Even though, Zara has anticipated the issues by coming up with theirShow MoreRelatedLearning from the Fashion Industry: a Structured Literature Review39302 Words   |  158 PagesCRANFIELD UNIVERSITY ELEFTHERIA DIMITRAKOU LEARNING FROM THE FASHION INDUSTRY: A STRUCTURED LITERATURE REVIEW CRANFIELD CENTRE FOR LOGISTICS SUPPLY CHAIN MANAGEMENT MSc THESIS CRANFIELD UNIVERSITY CRANFIELD SCHOOL OF MANAGEMENT CRANFIELD CENTRE FOR LOGISTICS SUPPLY CHAIN MANAGEMENT MSc THESIS Academic Year 2006-2007 ELEFTHERIA DIMITRAKOU Learning from the Fashion Industry: A Structured Literature Review Supervisor: Dr. Chris Morgan August 2007 This thesis isRead MoreToyota Supply Chain78751 Words   |  316 PagesSUPPLY CHAIN MANAGEMENT A STRATEGIC APPROACH TO THE PRINCIPLES OF TOYOTA’S RENOWNED SYSTEM ANANTH V. IYER SRIDHAR SESHADRI ROY VASHER New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright  © 2009 by Ananth V. Iyer, Sridhar Seshadri, and Roy Vasher. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or